According to Reebok, Reebok Classic and Rae Sremmurd’s Classic Leather campaign will highlight their bold spirit and their unique brand of nonconformity through the campaign imagery and activations throughout the US, starting this weekend in NYC before they take the stage on Randall’s Island.
"Swae and Jxmmi are the perfect partners for the Classic Leather. These guys are constantly pushing boundaries, which Reebok Classic is all about,” said Todd Krinsky, General Manager of Reebok Classic. “Few artists so passionately embrace life and nonconformity like Rae Sremmurd and we’re excited to bring them into the Reebok Classic family." Todd Krinsky, General Manager of Reebok Classic, added in a press release.
Rae Sremmurd joins Reebok's ever-growing roster that already includes artists like Future, Kendrick Lamar and Teyana Taylor.
In Rae Sremmurd own celebratory fashion, the Classic Leather Truck will host a “block party” style event complete with shoe customization, shoe cleaning stations, giveaways and a VIP lounge in NYC Saturday, June 3rd and Sunday, June 4thfrom 11:30am to 7pm in Williamsburg, Brooklyn at North 9th Street between Berry St and Bedford Ave for consumers.
