Get an Exclusive Look Inside BAIT x NBA 2K's Mega-Activation at ComplexCon 2017 by Complex News

The BAIT and NBA 2K booth was definitely the place to be at ComplexCon 2017, so Speedy spoke with the Eric Phan, chief marketing officer of BAIT, along with NBA 2K soundtrack supervisor, Mike Howard, to learn more about their collaborative mega-activation. Subscribe to Complex News for More: http://goo.gl/PJeLOl Watch 'Complex Live' on Go90 here: https://www.go90.com/shows/11cHKK3D2iU Check out more of Complex here: http://www.complex.com https://twitter.com/Complex https://www.facebook.com/complex https://www.instagram.com/complex/ https://plus.google.com/+complex/ COMPLEX is a community of creators and curators, armed with the Internet, committed to surfacing and sharing the voices and conversations that define our new America. Our videos exemplify convergence culture, exploring topics that include music, sneakers, style, sports and pop culture through original shows and Complex News segments. Featuring your favorite celebrities, authoritative commentary, and a unique voice, our videos make culture pop.

View on YouTube