How #ShiggyChallenge Impacted the Success of "In My Feelings" by Complex News

The answer to the question “Kiki, do you love me?” appears to be a resounding “Yes.” The viral dance challenge started by Instagram star Shiggy for Drake’s Kiki interrogation “In My Feelings” has been adopted by everyone from Leslie Jones to Will Smith, pushing the bounce-flavored song to the forefront of the pop culture conversation, and to number one on the Billboard Hot 100 chart. Even Drizzy himself acknowledged that Shiggy’s dance challenge played a major part in making the track a hit. Subscribe to Complex News for More: http://goo.gl/PJeLOl Watch 'Complex Live' on Go90 here: https://www.go90.com/shows/11cHKK3D2iU Check out more of Complex here: http://www.complex.com https://twitter.com/Complex https://www.facebook.com/complex https://www.instagram.com/complex/ https://plus.google.com/+complex/ COMPLEX is a community of creators and curators, armed with the Internet, committed to surfacing and sharing the voices and conversations that define our new America. Our videos exemplify convergence culture, exploring topics that include music, sneakers, style, sports and pop culture through original shows and Complex News segments. Featuring your favorite celebrities, authoritative commentary, and a unique voice, our videos make culture pop.

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