Soulja Boy Tell ‘Em emerged from the internet ether in the late 2000s with hugely popular viral videos like “Crank That (Soulja Boy).” Although many critics brushed him off as a gimmick, the rapper would go on to score more hits and have a surprising impact on the game. Soulja Boy is often credited with pioneering viral internet marketing for rappers, now a central part of labels' artist promotion strategies, and his D.I.Y aesthetic inspired everyone from Metro Boomin to Nicki Minaj and Tay-K. Read more on Genius: https://genius.com/a/the-impact-of-soulja-boy Subscribe to Genius: http://bit.ly/2cNV6nz Genius on Twitter: https://twitter.com/Genius Genius on Instagram: http://instagram.com/genius Genius on Facebook: https://facebook.com/Geniusdotcom http://genius.com
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